"If you haven't used the services of Smarter Web, I recommend you meet with them today! You won't be disappointed!"

Tim Shoop
CEO, Digital Boardwalk

Company

Digital Boardwalk is the #1 rated Managed & Professional Technology Services provider in the Gulf Coast, offering services to small and medium sized businesses. Focusing on intricate communications with the client, Digital Boardwalk becomes their inclusive IT Department.

We have a full staff including billing, closing and evaluations personnal to handle the ever growing needs of our clients. We employ off-site server for 100% redundancy, ensuring our network never goes down - even during major hurricanes.

Challenges

Digital Boardwalk had a website, but it did not offer good SEO capabilities, nor was it easy to update. The primary focus for Digital Boardwalk was to turn their online presence into a marketing engine that could generate leads, while offering a wealth of information and on-going education to their clients.

Solution

Smarter Web decided to use a simple theme throughout the site to make it easy on the eyes. Because of the dozens of pages and information that Digital Boardwalk wanted to provide, the semi-transparent drop-down menus were very important to them. The marketing engine that they required was accomplished by implementing a blog with RSS feeds into the website, then pushing those feeds automatically to Twitter, Facebook and LinkedIn. This feature, coupled with the use of pay-per-click advertising, email marketing, video production, and micro-sites; has provided the perfect cocktail of features at an affordable price.

Results

The perfect online presence, and Leads, leads, leads!!!! Digital Boardwalk receives dozens of new visits each week due to the integration of the blog with Facebook and Twitter. They also receive thousands of repeat visits each month due to the integration of their client portal coupled with consistent updating of the site with new information. Digital Boardwalk receives a minimum of eight new leads per week for businesses actually looking for an IT company in the local area of Pensacola, Florida. Needless to say, they are happy!

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